Are you wondering if there are times that your company should be giving tokens of appreciation to employees, referral sources or customers? If the thought has crossed your mind, chances are that implementing corporate gift giving is something that you probably should do. After all, if you didn’t have relationships with individuals that are valuable enough to express formal appreciation, you wouldn’t have even started wondering about the potential to need to give appreciation gifts.
Occasions for Corporate Gift-Giving
There are many occasions where sending gifts on behalf of your company might be a good idea. Examples include:
- Anniversary of employment
- Employee promotions
- Employee experiencing major life event
- Customer contract renewal
- Customer business relationship anniversary
- Customer celebration of “x” years in business
- Customer opening a new location
- Appreciation for referral of a new client
- Holidays
Types of Gifts to Consider
Once you decide when to send corporate gifts, you’ll need to decide what to send. For some occasions, flowers or nice gift baskets for women or men might be good choices. For others, others, high end company promotional items such as plaques, briefcases, nice pens, watches or trophies may be appropriate. Consider the needs and preferences of the person who will receive the gift when making your selection to be certain that the gift you choose will be appreciated and that it sends an appropriate message about the nature of the relationship.
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