This is a Sponsored post written by me on behalf of Kia Rio for SocialSpark. All opinions are 100% mine.
Companies are certainly getting more creative in the way the market and promote their vehicles! Kia recently came up with something that I think is a really creative and interesting way to raise awareness of an interest in the fun and sporty Kia Rio 5-door model.
What did Kia do that’s so great? A scavenger hunt. That’s right – a scavanger hunt. But, not just any hunt. What they did is send two sets of best friends off to Los Angeles to participate in the Zip and Dash geocache challenge – an event that involves searching for clues that will (for the lucky winners!) lead to locating popular celebrity Christina Milian.
During the event, they completed a number of challenges at various landmarks and hot spots throughout L.A. – going from one spot to another in a Kia Rio, of course! Locations where participants searched for hidden clues include The Griffith Park Merry-Go-Round, Amoeba Records (probably the most challenging), Pink’s Hot Dogs and The Roosevelt Hotel (the one I’d really love to visit!), all in efforts to score the grand prize of meeting a famous Hollywood celebrity, Christina Milian.
What better car to use on this type of hunt than a Kia Rio? The 2012 model the participants used was fully equipped with tons of bells and whistles, including Bluetooth, a USB jack, a rear camera display and – of course – a navigation system. It’s hard to beat the UVO Technology that’s built in to this fun vehicle.
All of these features are terrific, though I think the USB jack just might be my favorite. Of course, the nav system is probably what really helped the scavenger hunt participants. Check out the car for yourself in the featured video or learn more via the Rio Explorer Page on Kia’s website. Post your comments here to let others know what you think.
Leave a Reply
You must be logged in to post a comment.
