Guest Post by Ally Tobias
Perhaps you’ve long since wanted to open your own business. Perhaps you’ve always dreamed of being your own boss and running an outfit according to your plans and your strategy. Perhaps you’ve wanted to quit your nine-to-five job since day one but can’t do so because you need the money.
That’s all that it comes down to, doesn’t it? Most people are afraid to go out on a limb and try to do business on their own because they are afraid of the costs that are associated with operating your own start-up. Doing business is certainly a risky venture, but the potential payoffs can be huge and you get the extra benefit of unleashing your creativity and imagination in the process.
Your main goal isn’t to go out into the market with a bang only to see the sparks fizzle out later on. Instead, you should focus on building your business slowly but surely, strengthening your reputation and reaching out to as many people in your target market as possible given your limited resources. Here’s how you can start your own business even with a small budget:
Craft your business plan—and craft it good.
Writing down our ideas is one of the most effective ways for us to assess whether it will fail or succeed. Instead of just keeping your business ideas in your head, why don’t you sit down somewhere with a pen and paper (or your laptop if that’s your style) and map out what you want to do?
A good business plan will make sure that your venture doesn’t fold at the first sign of trouble. As you scribble down your ideas, think like the competition and see if there are any loopholes that will cause potential problems later on. A business plan should also outline your SWOT or strengths, weaknesses, opportunities and threats so that you join the fray fully armed for any contingency.
Decide on your work structure.
Are you going to operate as a one-man team or will you need the expertise and experience of other people to make your business idea work? Different types of business call for different approaches, so you need to decide on this even before you finish up your business plan. At the same time, you need to know what skills and competencies you need to run your start-up at full speed.
Whether you work solo or with a staff will influence the cash flow in your business—the more people you hire, the more overhead costs you will incur, but you might also have better opportunities for bagging more projects and sales.
You also have to take into consideration the limited budget you have at the moment. For the time being, you may have to act as the sales agent/telemarketer/receptionist/boss, but once you’ve got the ball rolling, you can already think about farming out the work so you can focus on the profit-making side of things.
Establish your workstation.
If you can run your business right in your own home, do it. Renting office space is not something that you want to do right in the beginning as it will stretch your budget to its limits. You don’t want to be stuck with a lease you can’t afford and too much space you don’t need.
Contrary to popular opinion, you don’t really need large amounts of cash to set up your business. In fact, you will probably spend more time and effort than money during the first few months of operation, especially if you’re planning to launch an Internet-based business. You just need the most basic equipment—landline, laptop, modem, printer—and you’re good to go. Other types of businesses can be a little more complicated, but you can still make a few adjustments here and there to stay within your budget.
Tell the world about your business.
With lightning-fast Internet and social media, you can reach millions of people in the blink of an eye. The question is—how are you going to use technology to your advantage? There are a number of ways by which you can aggressively and effectively advertise your company online without spending so much as a dollar, such as:
- Posting in forums and blogs
- Launching a Facebook fan page
- Tweeting regularly for updates
- Using back-linking
- Doing guest posts in other websites and blogs
- Using SEO tricks
Of course, you have to remember that the most important thing you can do to make your dream come true is to believe in yourself. If you can’t back up what you’re selling, who would buy it? You have to let your customers know that you mean business and that you’re good at what you’re doing. That is the mark of a top-notch entrepreneur.
About the Author
Ally is part of the team that manages Australian Credit Cards, a personal finance blog that covers business credit card tips. You can if you like to stay updated on their latest contents. Before joining ACC, Ally was a Media Planner with McCann Worldgroup Philippines, Inc., with award-winning executions, including the Levi’s 501 “Live Unbuttoned” global campaign.