It’s More Than A Business Card

“Rome was not built in a day.” The same goes true with building up your brand identity.

Many clients come to me thinking that the only thing they need is a business card. True enough – you DO need them – but you need so much more in order to market and run a successful business. And even with a business card – it needs to contain certain essential information and represent your company to the best visual ability.

Going to Kinkos or Vista Print for business cards is cool — if you just need something on the fly or for personal use. But if you are starting a true business and plan on communicating and interacting with the public . . . well let’s just say the aforementioned options shouldn’t be choices.

NO NO’S FOR BUSINESS CARDS

What is your logo?

Clip art doesn’t count nor should it represent your brand!

Are you using Hotmail, Yahoo, of Gmail as your email address?

NOTHING screams “I am not established” more than this!

If you are a legitimate business – you should have a domain name. And if you have a domain name – you SHOULD be using an email address with that extension on your email address.

Does the OVERALL look represent your Industry or Company?

Meaning, are you in shoe repair with an American Flag on your business card? Or in marketing with a rose graphic? (I am shaking my head now!) What are you REALLY saying to the people you hand these to? I can tell you – but I might hurt your feelings.

Instead of doing that, give Caldwell Creative a call TODAY so that we can discuss your business cards and everything else you will need for a successful business identity.

Idora Caldwell is an award-winning Creative Director for Caldwell Creative – Marketing & Design.

Idora Caldwell is continuously taking graphic design to a whole new level by instinctively infusing marketing strategies into her cutting-edge designs. Because of her eclectic experience and educational background, she approaches graphic design and marketing with a more introspective and encompassing eye that many graphic designers don’t possess. You shouldn’t trust anyone else to turn “Your Ideas into Great Design!”

Article Source: http://EzineArticles.com/?expert=Idora_Caldwell

Do the HR Certification Letters Spell Success?

According to the most recent statistics from the U.S. Department of Labor’s Bureau of Labor Statistics, the occupational outlook for human resources professionals appears quite promising. Overall projections indicate a growth rate for the job category of about 17% between the years 2006 and 2016. The bureau considers the predicted growth is faster than average when all occupations are taken into account. For anyone thinking of an HR career or staying in the field, that should be welcome news.

After all, job stability is not easy to come by in any career and the government’s statistics can serve as a respectable source of confirmation. From that standpoint, the decision to enter or stay in the HR industry seems to be a sound one. However, to grow within the field and explore pathways to upward mobility, questions about credentials and certifications come into play.

The Society for Human Resource Management (SHRM) offers two levels of certification, including the Professional in Human Resources (PHR) and the Senior Professional in Human Resources (SPHR). SHRM also offers the Global Professional in Human Resources for those with international responsibilities. The California Certification in Human Resources is for those who plan to work in the State and are unfamiliar with California’s labor and human resource laws.
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Now let’s ask the real questions. Are certifications required to succeed in the business? Do they translate into higher earnings? Are they worth the investment of time and money? What are the facts?

In a press release dated June 22, 2008, the HR Certification Institute, a SHRM affiliate, announced the findings of a recent study called the Value of Certification Survey. The survey, which polled over 3,000 certified and non-certified HR professionals, revealed that one out of two hiring managers prefer HR certified professionals. The report also shows that 44% of the respondents feel HR certified professional create a positive impact on their company’s financial bottom line. In fact, every statistic in the survey showed the benefits of certification.

What it did not reveal, however, are statistics that show certified HR professional enjoy higher earnings than their non-certified colleagues do. The lack of scientific salary studies leave us to conclude that, in terms of compensation, it may be no more valuable than years of industry experience or a formal HR degree.

To the contrary, that’s not to say employers don’t respect the value of HR certification, they simply don’t require it as a hiring guideline. In a very un-scientific survey, we examined five different HR job postings on the largest internet employment website. The positions ranged from entry-level HR to director. The results regarding the requirement for certification ranged from “PHR helpful but not required” to “PHR certification strongly preferred.”

In making the decision to certify or not, consider how strong the credentials would appear on a resume. And the fact that certification may greatly increase your chances of making through the screening process. Something also to consider is how heavily an employer weighs its value when evaluating candidates for promotion.

The cost of certification is another important factor. According to the same study conducted by the HR Certification Institute, 59% of those already certified say their organization encourages them to pursue certification. Only 34% of non-certified professionals report receiving encouragement. Of those professionals, 55% say their employer will pay for the training, compared to 78% of the certified professionals.

When an employer leaves the cost to the employee, it matters even more and requires closer examination. The cost for the PHP is in the neighborhood of $1,000 and that includes the learning system, class and registration fees. The time investment is clearly important as well. The class alone is a 40-hour course and that doesn’t include study time.

Given the facts, here’s how one HR Vice President summed it up, “Certification is valuable to everyone, but common sense dictates that the economic value is greater for those who are early in their careers. If you are at the HR manager level or below, and can make the time to pursue certification, do it now. You’ll differentiate yourself from the herd, whether you plan to stay forever in your HR shop, or intend to switch jobs and companies in the next couple of years.” That appears to be excellent advice, especially coming from someone close to the top of his career.

Maurisa Westbury is Chief Training Strategist for OnlineTraining2Go an e-learning solutions company specializing in providing computer based training via the Internet for individuals, small to medium sized businesses and the association market. OnlineTraining2Go offers an extensive catalog with over 2500 topics. The company also offers career coaching, FREE teleseminars and webinars related to career development and personal growth. If you’re ready to reinvent yourself, get noticed and move to the next level in your career get your FREE report on career advancement and success now HERE.

Article Source: http://EzineArticles.com/?expert=Maurisa_Westbury
 

Three Top Benefits of Time Management

The benefits of time management cannot be over-emphasized. Whether it’s too much time on the Internet, watching TV, playing video games, or leafing through magazines, time-wasters can really add up. Many hours can fly by without anything useful getting done.

When you learn to limit time wasting activities, the top three benefits of time management start to come into effect: getting more done, reducing stress, and being more organized.

By putting limits on some of the activities mentioned above, you will have more of a chance to accomplish productive tasks. The more hours you spend doing the things that need to be done, the more you will accomplish and it feels really good at the end of the day to realize you finished the tasks you set for yourself.

You would probably be amazed at all you can get done in a day once you learn how to manage your time. Everyone has 24 hours in their day and some people can accomplish a lot while others accomplish almost nothing. It’s all down to how people choose to use their time. Using simple time management skills, you can learn to make the most of your day.
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Plan Your Next Business Meeting in Orlando

Looking for the perfect spot to hold your next business meeting? Your employees will be very happy to discover that you’ve selected Orlando for your next company meeting or training session. There are plenty of excellent resort and meeting facilities in the area. You’ll be able to find numerous options for Orlando vacations and business travel that are perfect for groups of all sizes.

How to Conduct a Job Interview

Conducting a job interview is one of the most important tasks managers or supervisors can perform. As a result of their ability to judge the best candidate for the job, they are in the position to ensure a successful future for the company. Conducting a job interview is not an easy task for first time interviewers. The main attribute needed to conduct a successful interview is self confidence. You must be seen to be approachable as this will have an effect on how the candidate performs. Potential employers as well as the candidate quite often get nervous during a job interview. Be specific and make every effort to create a non-threatening atmosphere. Greet the candidate appropriately and give a firm hand shake. This will go a long way towards creating a friendly atmosphere and putting the candidate at ease.

When you are ready to start an interview, meet the candidate and greet him/her warmly. Thank the applicant for taking the time to attend the interview. Appropriate eye contact is very important as it will make your task more pleasant. Ask the candidate to have a seat. This will reduce any tension and will allow you to begin the interview positively.
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