Guest Post by Brian Gordon, MAGA Ltd.
In today’s corporate world, savvy companies are continually looking for the competitive edge in benefits – something they can offer to attract and retain top employees as well as set them apart in the marketplace. Facing unparalleled challenges in the work force, companies know they can ill afford to spend years attracting key executives, only to lose them to the competition. One of the best ways to combat this is by offering a comprehensive, unique benefit package that delivers powerful tax-free perks. What many companies are finding is that Long Term Care Insurance (LTCI) is emerging as the “hot” benefit of the 21st century.
As a human resource/benefit professional, you take great pride in providing your employees with 401K plans, retirement programs, health insurance and other benefits. But what’s the greatest risk to your employees? The devastating cost of long-term care. The simple fact is people are living longer, which brings on a whole new set of challenges. Whether it’s needing help with the activities of daily living or caring for a loved one with Alzheimer’s
Disease, your employees may require financial help in taking care of themselves or a loved one.
Long Term Care Insurance provides a range of benefits, including tax advantages to both your company as well as your employees. In addition, it can also serve as an important factor in ensuring your key employees stay with you for the long term. According to the Health Insurance Association of America, employee-sponsored Long Term Care Insurance plans are growing at a rate of 32% per year. What’s more, the National Council on Aging finds that seven out of 10 employees want LTCI. Employer interest is increasing as well.
Long Term Care Defined
Long term care can be defined as the care given to an aging, ill or disabled person who requires assistance with the daily tasks of living, such as bathing, dressing, or eating for an extended period of time. Or it can be necessary for those with a cognitive disorder. This care can be given in an assisted living facility, skilled care facility, adult day care, hospice or even personal services at home. To cover the costs of this care, LTCI has emerged as a viable way of both protecting a person’s assets while ensuring the delivery of quality care. LTCI should be an integral part of any well-rounded financial plan. What’s more, LTCI is really considered “anti- nursing home insurance” because it gives the policyholder greater flexibility in choosing the options best suited to their needs.
Time Off Impacts Your Productivity
The country’s 77 million baby boomers born between 1946 and 1964 now represent a quarter of the population. As they age, they’ll not only need long term care insurance for themselves and their spouses, but for their aging parents as well. When an employee takes time off to care for an elderly parent, this affects workforce productivity. It is very difficult for working caregivers to juggle their own family’s schedules, while caring for an aging or ill family member.
According to a 2000 survey, more than 30% of the adult population provides care for a chronically ill or aging family member. Statistics show that more than half of people surveyed had to take time off during the work day to care for a loved one and 30% percent had to take time off from work for a full day. This tremendous pressure of managing both is a combination that can trigger employee depression and other mental health problems. In addition, it can cause deterioration of their own health that can contribute to loss of income.
Over time, statistics show that time-off impacts over a half-million dollars in lost income in caring for a loved one and more than $2000 in annual social security benefits.
Tax-Saving Benefits for Employers
As a benefit, Long Term Care Insurance is unique. Unlike health insurance or a 401/K, which must be offered to all employees, LTCI can be offered as a carve-out to a select group, such as your key executives. The flexibility of LTCI allows companies to pay premiums for some employees and offer the policy as a voluntary benefit for others. Many employers elect to have employees pay the full cost of their LTCI policies through payroll deductions. However, similar to health insurance premiums, costs the employee pays can be deductible. And, LTCI is a benefit you can offer to employees, their family members and retirees. In addition, LTCI is a non-taxable bonus for employees, so it’s better than a bonus on which taxes must be paid. Like traditional life insurance, the younger the person is when he/she buys it, the lower the premiums. The average age of an applicant today is 45. At this age, eligibility is more assured and premiums are lower. Now, rather than later, is the best time for employers as well.
Another benefit to keep in mind is that unlike disability insurance, LTCI benefits are tax-free, whether the employer or employee pays the premiums. It is also important to note that some group plans can be offered with little or no underwriting.
About the Author
Brian Gordon is president of MAGA Ltd., a Riverwoods, IL LTCI based agency founded in 1975. He can be reached at www.magaltc.com or 1-800-533-MAGA.