Continuing Education – 4 Ways to Keep From Losing Money on Conferences

 Conferences are an essential ingredient of being in business. In today’s fast-paced technology, the entrepreneur who fails to stay up to date on the trends will soon be left in the dust. Most business owners attend 3 or more conferences each year and spend as much as $15,000 on conferences alone.

A typical conference has a registration of $1,000-2500 per person and involves 2-3 days stay in a luxury hotel. Anyone living more than 4 hours from the location would most likely need airline tickets as well. With rooms going for $100-$150/night and airfare off the charts, that could spell a lot of outlay.

Here are 4 ways to keep from losing your hard earned dollars and still stay on the front lines:
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Podcasting Basics for Small Business Owners

Podcasting is a means to publish audio and video content to the world via the Internet. It is spreading quickly because of the rapid adoption of MP3 players, and the desire of owners to have fresh content. Podcasting is not unlike time-shifted video software and devices like TiVo, which let you watch what you want when you want by recording and storing video, except that podcasting is used for audio and is currently free of charge.

Podcasting Basics

Podcasting, created by former MTV VJ Adam Curry, is a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their iPod (hence the “pod”) or other audio player that supports mp3 at their convenience. Podcasting has been described as TiVo for Internet audio, because it lets users save content digitally, and replay it at their convenience. Podcasting can be used for publishing any type of audio, and some developers are exploring the idea of using the same techniques to publish video and other types of content. Podcasting became popular in 2004 and nowadays you can find it on a huge amount of websites.
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Avoiding Costly Small Business Mistakes As a Sole Proprietor

If you have decided to open your own business, whether it be a store front or work from home, here are some mistakes you want to avoid.

1. Not doing your homework prior to starting up. Be sure you have done some research into you business type. You need to be aware of the kind of money that is required in setup and ongoing maintenance until it begins to make a profit. You will also need to know what types of expenses can be deducted for your type of business. The Internet has numerous resources on most types of businesses. Finding a blog written by someone who owns a business like your is a good idea too.

2. Not keeping complete and accurate records. Here is where so many small businesses run into trouble. Your best bet is to have a separate checking account for your business. Don’t pay personal bills like rent/mortgage, food etc … out of this account. Be sure you have accurate records of all payments made to you for services rendered or products sold. Don’t deposit anything into the business account but monies paid to your business. Keep receipts and canceled checks for purchases you have made for products, supplies and other business expenses. An inexpensive bookkeeping system is worth its weight in gold in tracking your income and expenses. Don’t go to the store and buy items for both personal and business use on the same receipt. Chances are, if you are audited, you won’t be able to remember which is which and all those expenses will be disallowed. Lack of good records can cost you a bundle if you are ever audited by the IRS.
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Preparing for a Major Expo Event

Getting ready to show off what your business has to offer at a major exp event can be a really big deal. It’s important to make sure that your trade show booth is attractive and appealing. Make sure it is easy for attendees to notice your booth, without making it appear to busy or cluttered. There’s a fine line at a trade show between being blending in with the crowd and standing out from all the other trade show booths. Certainly you want to make sure that your exhibit stands out, so you can enjoy the best possible benefit from your commitment of time and resources to the event.

One of the best things you can do to differentiate your display from those of your competitors is to use one of the many available table skirts instead of sticking with the standard issue table cover that everyone who participates in the event receives. You may also want to help draw attention to your exhibit with one of the unique styles of banner stands. These can certainly be eye-catching and attention getting additions to any expo exhibit. Using interesting pipe and drape accessories can also have a positive impact on how appealing trade show participants find your booth.

Promote Your Business with Acrylic Displays

Are you looking for an affordable way to create attractive and effective promotional displays for your business? Whether you’re looking for a way to display your brochures, business cards, or signs, you can’t go wrong with acrylic displays. Affordable and easy to use, acrylic displays are an ideal way to show off your company’s promotional materials, whether you’re looking for an easy way to make product literature readily available in your place of business or at another location that has agreed to make information about your company available.

Different types of acrylic displays are available for just about every type of printed promotional material you might want to display. Whether you have small or large posters, displaying them within acrylic displays certainly improves the impression they make. The same goes for business cards. Simply stacking cards on a table looks messy and disorganized, but the same cards exhibited in an acrylic display look professional and appealing. Don’t miss out on an easy and affordable opportunity to promote your business with acrylic displays.