Running a business is no business of yours, is it? On the contrary, if you want your business to succeed, you need to get with the times and buy in to several new major paradigms running the marketplace. The Internet has changed everything, and businesses must now factor in how to adopt their current financial models with new realities. The following three industries must now be considered when adjusting your business model:
- Cloud services—What’s a way to reduce your energy bill, increase your options for collaborative projects and communications, and be environmentally friendly all at once? Cloud services. Cloud services currently account for a large percentage of Internet services and for good reason: they can significantly reduce your overhead costs while allowing your employees to communicate and collaborate on projects remotely.
- E-commerce—The ability to move merchandise online and easily manage retail logistics has become one of the hallmarks of the Internet. But e-commerce has more to do with simply allowing for online sales. E-commerce is the nothing less than the future of the economy. Configure your online presence so that you can sell your products and services predominately online. The majority of consumers now prefer to buy over the web. If you’re running a small business, you might as well get on board now, or you could find yourself with a heavily depleted customer base.
- Social media—Social media allows you to connect with entirely new markets overnight. If your business does not have a significant presence on Facebook or Twitter you’re missing out on incredibly powerful ways to leverage your brand and reach new customers. Newer social media networks like Pinterest and Instagram offer even more options for reaching niche markets.
Running a business is difficult. You have to think about a variety of issues, including employee retention, technology upgrades, and energy efficiency. Adopting cloud services, e-commerce, and social media into your business operations should dramatically improve your sales revenue and brand identity.
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