If you’re the owner or manager of a business that markets products or services via the Internet, then you definitely need to be knowledgeable about ecommerce. This is just as true for those who have bricks and mortar locations as well as those whose companies are online-only.
Payment Processing
Being able to accept credit cards through your website is a key to success for any online business. Whether customers are purchasing products to be shipped to their homes, ordering catering or baking services for pick-up or local delivery or paying for coaching sessions, being able to handle credit card processing online smoothly and efficiently is something that they will expect.
Website Usability
Not all websites are created equal. Your website needs to provide helpful information about your products or services, and it needs to be very easy to use. Your site should be created with usability in mind, so that you can be sure that the site is one that potential customers will find t be easy-to-navigate and to make purchases through.
Search Engine Optimization
Building a website alone is not sufficient for successfully marketing products and services online. Making certain that your website is fully optimized for search engine ranking is another important key for success. The search engine optimization (SEO) process involved taking proactive steps to ensure that your site does well when it comes to search engine positioning to increase the likelihood that people searching for the types of products and services that you have to offer are likely to find your site.
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