Have you finally gotten the go-ahead to spruce up your company’s trade show display? If your business relies on trade show and event marketing to build its customer base, you certainly are aware of just how important it is to make sure that your exhibit stands out from the others in the crowd in a positive way. After all, it’s the quality of the exhibit that really determines whether or not the prospective customers that you really need to meet bother to stop and talk to you.
- Trade Show Flooring: Many trade show exhibitors overlook the importance of enhancing their exhibits with trade show flooring. You can help brand your booth and attract attention from attendees by decorating your booth with trade show carpet throughout and placing attractive logo mats at the points of entry for your booth space.
- Multimedia Features: In this day and age, full motion video and sound can definitely be an attention-getter. Consider setting up a multimedia display that will catch the attention of trade show attendees and pull them in to your exhibit space. Once they are there, they’re likely to linger to see what all is included in the presentation, which will provide you with an extended opportunity to make a personal connection.
- Logo Canopy: If you plan to purchase end-of-aisle displays or sponsorships, or if you really just want to make sure that your booth is among the most eye-catching in the show, consider investing in a logo canopy that features your company’s logo and/or slogan.
