“Rome was not built in a day.” The same goes true with building up your brand identity.

Many clients come to me thinking that the only thing they need is a business card. True enough – you DO need them – but you need so much more in order to market and run a successful business. And even with a business card – it needs to contain certain essential information and represent your company to the best visual ability.

Going to Kinkos or Vista Print for business cards is cool — if you just need something on the fly or for personal use. But if you are starting a true business and plan on communicating and interacting with the public . . . well let’s just say the aforementioned options shouldn’t be choices.

NO NO’S FOR BUSINESS CARDS

What is your logo?

Clip art doesn’t count nor should it represent your brand!

Are you using Hotmail, Yahoo, of Gmail as your email address?

NOTHING screams “I am not established” more than this!

If you are a legitimate business – you should have a domain name. And if you have a domain name – you SHOULD be using an email address with that extension on your email address.

Does the OVERALL look represent your Industry or Company?

Meaning, are you in shoe repair with an American Flag on your business card? Or in marketing with a rose graphic? (I am shaking my head now!) What are you REALLY saying to the people you hand these to? I can tell you – but I might hurt your feelings.

Instead of doing that, give Caldwell Creative a call TODAY so that we can discuss your business cards and everything else you will need for a successful business identity.

Idora Caldwell is an award-winning Creative Director for Caldwell Creative – Marketing & Design.

Idora Caldwell is continuously taking graphic design to a whole new level by instinctively infusing marketing strategies into her cutting-edge designs. Because of her eclectic experience and educational background, she approaches graphic design and marketing with a more introspective and encompassing eye that many graphic designers don’t possess. You shouldn’t trust anyone else to turn “Your Ideas into Great Design!”

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