Guest Post by Marty Stanley Continuous Improvement, TQM, Seven Habits, Six Sigma, Five Whatever… All of these are good concepts aimed to improve results, instill greater productivity or profitability.  Unfortunately most of those processes ended up in three ringed binders that were put on the shelf until the next new process came along because the [...]

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Guest Post by Chris Woodward, My PR Tools If you want your marketing and PR campaign to be effective in driving sales you need to start with a good foundation—with your goals for growing your business. You can’t really identify the target market that you want to reach with your marketing and PR efforts until [...]

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You’ve heard the phrase “you never get a second chance to make a first impression” many times during your life.  While this concept rings true in every aspect of life, perhaps the most important time to stop and consider what this means is when preparing for a job interview. The overall impression that you make [...]

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Guest Post by Todd Brabender is the President of Spread The News Public Relations, Inc. We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best [...]

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Do you have team members whose jobs involve frequent travel? If so, it’s a good idea to periodically do something to help keep them motivated. Consider providing ipods to your employees who spend a lot of time flying from one client location to another. This inexpensive item can be a great way to let your [...]

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