By: Melissa Crowe
When I first entered marketing one of the things that appealed to me was gaining a better understanding of the customer and in turn making products interesting to the consumer and then by extension increase revenue for my company or clients. Many times, marketers build their ads and other creative materials based on [...]

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Guest Post By: Janet Holian, President, Vistaprint Europe
 
Growing the lifetime value of your customer base can seem like a daunting task but, in reality, a systematic approach to understanding your customers along with a step-by-step plan for new and repeat customer growth will make a positive impact on your bottom line.
 
What is customer base lifetime [...]

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Guest Post by Adrian Miller of Adrian Miller Sales Training
The statistic that 50% of new businesses fail within their first year is fairly well known.  Ugly and scary, yes, but well known.  And yet this gloomy statistic may encourage those who make it to day 366 to breathe a sigh of relief.  After all, if [...]

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by Mary Gormandy White, Training Coordinator, Mobile Technical Institute
Would you say that your customers are satisfied with the products and services provided by your organization?  Do you think that having satisfied customers indicates that your organization is one that provides exceptional customer service?  If so, think about what the word satisfaction really means.    When your customers [...]

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If a customer has an issue with your products or services, some customers will complain; some will say nothing; other customers will simply take their business elsewhere, and unfortunately, you will probably be the last to hear about it. Your customer’s perception of your performance varies considerably from your own, and in most cases, you’re [...]

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