Guest Post by Marilyn Montgomery Cause Marketing is a great opportunity to build a favorable opinion of your company and give back at the same time. It doesn’t take a marketing degree to recognize that this type of campaign can be a valuable asset to your company. However, if done incorrectly, your efforts can yield [...]

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Thanks to Melanie at www.LifeTips.com for this great tip! What is W-I-I-F-M? It’s not a radio station. This simply is “What’s In It . . For . . Me!??!” Wouldn’t you agree that people are rarely if ever moved to do anything unless they see some type of WIIFM? Even if it is helping out [...]

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Thanks to Melanie at www.LifeTips.com for this insightful tip!  If you’re tired of the networking scene in your town, give it a twist: try volunteering. You get to work with others for a cause, and in the meantime, build relationships that could turn into business down the road. Networking is all about selling. But with volunteering, [...]

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