Guest Post by Chris Woodward, My PR Tools Email communications are growing in popularity, basically because they are so cheap! This is a boon to a small business marketing strategy—with no printing or mailing charges, the cost for an email campaign is basically negligible. Here are some essential tips for successful email marketing: The “from” [...]

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Guest Post by Deborah A. Bailey, www.dbaileycoach.com Has the news about the economy made you nervous? If so, you’re not alone. However, one of the worst things you can do is to stop investing in yourself and in your business. Ups and downs in the economy are inevitable. Making choices based on fear will not [...]

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Guest Post by Ray Silverstein , www.propres.com Necessity really is the mother of invention. While the recession continues to batter small businesses, some wily entrepreneurs are using unconventional strategies to hold their own. They’re finding creative ways to tighten their belts, do more with less, and drum up unexpected sales. And because I facilitate peer [...]

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Small-business succession:  low rates and real estate values offer new way to reduce estate and gift taxes Small-business owners who want to pass down their business to the next generation and reduce gift and estate taxes have a new way to do it—thanks to today’s depressed real estate market and low interest rates, says Jonathan [...]

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