Article Contributed by Chris Woodward, My PR Tools An important part of any public relations and marketing campaign is to be where your clients are. Becoming active in high-profile professional, business, and civic organizations builds your firm’s visibility and increases your networking opportunities. In deciding which groups you or your top employees should become active [...]

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Your company brochure is the face of your business and plays an important part in your small business marketing and PR campaign. Whether it’s is a fold-out brochure or “press kit” with inserts, there are key areas your brochure should cover to showcase your products, services and expertise. The following points cover the main messages [...]

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Guest Post by Todd Brabender is the President of Spread The News Public Relations, Inc. When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former [...]

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