Guest Post by Todd Brabender, President of Spread The News Public Relations, Inc.
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I [...]

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Guest post by Todd Brabender is the President of Spread The News Public Relations, Inc.
Mastering the Media: How to make the most of your publicity/media exposure opportunities
As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a [...]

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Guest Post from Todd Brabender, President of Spread The News Public Relations, Inc.
When you think of public relations or publicity, what comes to mind? For some people, (even some P.R. types) it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes [...]

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Press releases are used to let the public know what you or your company are doing. Maybe you have a new product that will make lives better. Or, you are opening a new service business. Sometimes, you might sponsor or host an event and want to invite the community. You can do any of these [...]

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Hey, the call came in! A media representative has requested an interview. This is your chance to make that first impression and launch your publicity road map. You have spread the word to the media about your marketing consultancy and you have made some connections, sent e-mails, issued press releases and now your moment has [...]

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