Guest Post by Todd Brabender, Spread The News Public Relations, Inc. We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your [...]

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Guest Post by Todd Brabender is the President of Spread The News Public Relations, Inc. As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to [...]

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Guest Post by Todd Brabender, President of Spread The News Public Relations, Inc. Turning your media pitch into a media hit. Increase your coverage by increasing your pitches. Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 [...]

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Guest Post by Todd Brabender, Spread The News Public Relations, Inc. Let’s say you have a uniquely innovative product/business/invention/venture on your hands…one that’s generated some nice media exposure/publicity (whether it was the product of your hard work or generated by a hired PR specialist or agency). Other than using the mounds of tear sheets as [...]

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Guest Post by Todd Brabender, President of Spread The News Public Relations, Inc. When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, [...]

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