All business revolves around the concept of providing a product or service to an end user, the consumer. Whether these are private consumers or other businesses that are being marketed to, the marketing must be done in a way that is not only going to deliver the right message but in the right way as well. Traditional advertising may be familiar and “safe” but is it still effective?
According to the various marketing experts across the industry, traditional marketing like newspaper and television spots are quickly falling out of favor and being replaced by more personalized and more cost effective marketing types. One new type of marketing that could move to the forefront is mobile marketing. Smart phones are quickly becoming the go to device for more and more people. More than 150 million people have used their smart phone or tablet for banking and other tasks. That is 150 potential customers for targeted ads that directly target them by location, interests and other factors.
Video marketing is another newer media that is going to explode in the coming years. For the year 2011, video marketing had increased by more than fifty percent over previous years and is projected to reach over eleven billion dollars in ad revenue within the next five years.
No matter what kind of marketing is used it has to be geared to the consumer so that it is attracting the right attention and getting the right response. The absolute wrong campaign gets feedback in the form of angry emails, phone calls and letters but how does the right campaign get gauged? At the end of every year (or shorter time periods) the business has to stop and assess whether their marketing campaigns are working or not. That is often done by a number of ways including monitoring key metrics for online marketing such as traffic to web sites vs. conversions, sales numbers and more. A campaign that is not effective across the board is costing money, regardless of its type.
Companies that deal with every type of marketing for both business to consumer and business to business relationships have to be especially careful that they are watching their metrics. What works in one situation may not be as effective in another. It is important to have a marketing partner that knows the industry and the future of marketing. Partnering with companies that have their fingers in a variety of new platforms and industries, such as http://www.Extraprise.com, is a key way to expand your customer base, no matter what you are selling.
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