The Scam

We’re all very aware that there are many scams on the Internet. Certainly you are familiar with this kind of ad:

“Earn up to $10,000 per month from your own home. No selling involved. Anyone can do it.”

If you were to inquire you would be told to send $30, $50 or $100 to them for complete directions how you could make all this money. You would be told that the scammer has been so successful, and has been making astronomical sums doing this, he can afford to share his secrets. Some even illustrate bank statements (no bank name of course) showing huge deposits and balances.

Why it Doesn’t Make Sense

If these scammers have such a sweet deal and are making all that money why are they looking for folks to do the same thing in competition with them? Why are they so willing to share their fantastic secrets with you and the hundreds of others who take the bait? What is in it for them; are they really so altruistic?

Why Folks Swallow the Bait

Now you might wonder why some folks actually take the bait and send in their money — and many do. When a person is no longer employed, having difficulty feeding self and family and, perhaps, even facing foreclosure, it can be tempting to swallow the bait hoping this advertised opportunity is for real.

Legitimate Opportunities Do Exist!

You don’t have to swallow the bait of some scam artist to make money on the Internet. Many people are doing this successfully and there is probably no reason why you can’t join the ranks of the successful. But it requires thought and planning plus a lot of work.
First you have to decide what it is you would enjoy — and be good at — doing as a business. Then you have to determine what the potential market is for this endeavor. You also have to determine what approach would be required to be successful and if that approach is not only something you could do but would like to do.

Necessary Prerequisites

What tools, e.g., computer, software, communications services, merchant account, will you need and how much will they cost. You may already have some of what you’d need, the computer for example. Are you going to need special training? Is it available nearby and how much will that cost? Is the endeavor something for which you need a license or other certification?

The Investment Required

Once you have made the above decisions you have to determine what kind of investment would be required. Can you afford it without financially hurting yourself — and your family? How long it will take to before there is enough money coming it to be able to say you are making a reasonable profit? Is it possible that your spouse (or partner) can be productively involved? Is this endeavor going to require you to hire employees or can you handle the whole effort alone.

Can it Work for You?

Yes, it can seem simple — but it isn’t. It does require thought and planning plus a lot of work. Can you do it? And, remember the old adage: “You’ll never get rich working for someone else.”

Zzyvko Marjanovitch (‘Dr. Z’) and the Activizers (http://www.activizers.com) have specialized in the conception and implementation of small, family-owned businesses and computer-oriented marketing since the Sixties. Their efforts have spanned from medical and personal service, through small catalog order enterprises to small ‘brick and mortar’ retail stores. They have designed and conducted hundreds of marketing studies and conducted many seminars on these subjects.

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