As a small business owner, there’s nothing more important than your reputation. This is just as true in the online world as it is in the “real” world. It’s essential for you to take steps to ensure that anything you post online — whether through social media websites, forums, blogs, online communities — or any [...]

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Are you responsible for marketing for a car dealership? If so, it’s really important for you to keep up with the latest trends in search marketing. While at one time – many years ago – car dealers could generate leads and attract customers solely as a result of newspaper, radio and television advertising combined with [...]

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Are you responsible for planning and promoting a special event? Whether you need to publicize a business open house, a fundraiser for a nonprofit organization, a professional association meeting, or just about any other type of event that is open to the public, there are a number of no-cost promotional options available to you. Five [...]

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By Mary Gormandy White, M.A. Are you responsible for publicizing a special event? No matter what kind of event that you’re trying to market, if it’s open to the public, you’ll likely find that event promotion websites are a great way to let people know what’s going on without spending any money. Three Easy-to-Use Free [...]

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There was a time when the best marketing campaigns were simply a combination of print, broadcast and out-of-home media campaigns. However, traditional marketing and advertising efforts aren’t really sufficient in the modern world for companies that truly want to maximize their sales and customer relationship building opportunities. Internet and social media usage behaviors have changed [...]

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