People often buy in bite size pieces. That’s why we recommend a gradual marketing approach where you offer people a variety of low or no cost opportunities to experience you before they invest in your business! In our profession, a classic example of gradual marketing is the “two step” approach: market yourself in a way [...]

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Author Byline: the medical sales recruiter Author Website: http://www.phcconsulting.com/WordPress/2008/10/24/how-to-work-a-tradeshow/ I had a candidate call me and ask for advice on how to work a tradeshow. He’s looking for a job, and exploring many avenues. He’s already ahead of the game by having a plan, but here’s my advice: Before the show: Send out an e-mail [...]

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When you decide to take advantage of any internet business opportunity, you must consider all the elements that will play a big part of your success. This should be planned out, discussed and reviewed before spending one dime on any advertisement. Yes, there are plenty of Myinternetbusiness marketers out there making a butt load of [...]

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PERCEPTION IS REALITY IN BRANDING. Every entrepreneur wants to have their company’s brand “WELL KNOWN, TRUSTED & DESIRED”…but not all brands are worthy of that privilege. What is branding? Well, let me start by clarifying what branding is not: Branding is NOT marketing and branding is NOT a logo either. A logo means absolutely NOTHING…unless [...]

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1. Purchase a Domain that is easy to remember. Purchasing a Top Level Domain (TLD) such as a .com, .net or .org is your first priority. This gives you a chance to lure customers in with a catchy and memorable name. You can choose to use your newly purchased Domain Name as your website name [...]

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