Your newsletter is one of the most critical tools for building a relationship with prospects so that you can build enough credibility and trust that they will book parties from you. Direct sales professionals often waste the potential of their newsletter because they don’t really know how to use them, and so don’t see enough results to make newsletters worth the effort to maintain.

Here are a three tips to get the most from your newsletter:

o Be consistent. When you are consistently sending out newsletters your prospects begin to expect them, and even look forward to them. Being consistent not only gives you a better chance of making that sale, but it also shows that you follow through with your direct sales business. So whatever frequency you choose to send your newsletter, make sure you stick to it!

o Offer valuable content. Your newsletter is a way for you to demonstrate your expertise to your prospects. Direct sales companies offer great training in the benefits of their product line. Put this training to good use and write articles that serve your target audience, while also spotlighting your knowledge.

o Include just one call to action. While you do want to use your newsletter to sell your products, get people to book parties, or sign on to you team, you can’t ask them to do all three things at once. So choose what your call to action is for each newsletter and only promote one. Sometimes direct sales professionals get carried away and want to tell their prospects about all of the promotions going on at once. If you focus on just one promotion or call to action at a time, people will pay more attention.

There you have it, three easy ways to make your newsletter sell for you. You aren’t building your mailing list for nothing! Be sure that you are making the most of your resources and start building a relationship with those customers that have given you permission to stay in touch with them. They asked for you to keep them updated, now deliver!